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As printed in the OC Register / Saddleback Valley NewsWritten by Jim E. Flynn, Century 21 Beachside Realtors, Lake Mission Viejo
Sept. 3, 2008
Clients must be sold on city before buying into it
Q. "Do you think the decision from the city of Mission Viejo to have a Rose Parade float again will help the real estate market? - Kathy from Mission Viejo
A. Yes, I do. As you have pointed out, it has been nearly 20 years since our city has had that great TV exposure. That kind of national and worldwide TV exposure is possibly the best way Mission Viejo can refocus attention on the attributes of this extraordinary place to live.
In my pre-Realtor life I spent 35 years with General Mills in sales and marketing. Perhaps the two best advertising expenditures were the Olympic Decathlon champion on a box of Wheaties and the boost in sales when the company products were advertised on the Rose Parade nationally and internationally.
In past growth years, we had unique city events like Bob Brennan the Lord Mayor and the great St. Patrick's Day parade; the kid named Marc O'Meara who shined shoes in the Mission Viejo Country Club locker room emerging into a top PGA champion; and Greg Louganis and the Nadadores. That certainly helps bring out-of- state families with "wannabe" Olympic divers here to Mission Viejo and the 124-acre 70-foot-deep lake continues to bring new buyers to the city.
As we learned in basic economics class it's still about supply and demand. We certainly understand that about gasoline. Real estate and the city of Mission Viejo are affected by the same principle. We have had excess inventories in a Mission Viejo now for over 30 months and now the inventories are beginning to sell down because the prices have reduced. To continue to maintain a healthy, safe city where people want to live demands constant marketing and efforts to get the best bang-for-the-budget buck.
This past Saturday I was pleased to get a call from longtime clients who were nice enough to refer me to friends staying with them from Puyallup, WA. Their friends wanted to check out this safe city with the great lake. The clients continue to verify what a great place Mission Viejo and South Orange County is to live.
Selling a house "as-is" can be compared to selling a city "as-is." The appeal becomes very limited. Updating and refocus after 20 years is not only needed but becomes absolutely key to getting prospective clients to buy a house. But first they have to buy the city.
Jim Flynn is a Realtor with Century 21 Beachside Real Estate in Mission Viejo. He has more than 30 years of home sales experience and belongs to the county, state and national associations of Realtors.
Original article in The Register
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Jim
Jim E. Flynn
CalBRE license #: 01215480
Phone: (949) 463-0739